مفهوم التسويق المصرفي الإسلامي في المصارف الإسلامية من وجهة نظر العملاء دراسة حالة بنك البركة بالجزائر

Abstract

The objective of this study is to know the application extent of the Islamic banking marketing notion by the Algerian Islamic banks at the sight of customers and the Islamic method marketing from the Islamic marketing mixture elements and its effect on the buyer behaviour for Islamic banking service. This study achieved to that the application of the marketing from an Islamic sight by a great degree in the Algerian bank of Al-Baraka is currently on the way. There are differences in point of view of the Algerian Islamic bank of Al-Baraka customers about the application extent of the Islamic marketing notion, referring to the general facts shifts, which concern: the sex, revenue, age, educational level and the number of dealing years.