The role of AI in optimizing Social Media Ad targeting for Algerian audiences

Abstract

The digital era has significantly transformed the advertising landscape, mainly driven by the growth of social media. Ads are no longer random; they now depend on precise targeting to reach the appropriate audience. In this context, Artificial Intelligence has become a key technology, revolutionizing digital marketing by improving campaign effectiveness.

This study aims to examine the role of AI in enhancing ad targeting across social media platforms, with a particular focus on the Algerian audience's view. We want to understand how these technologies influence Algerian consumer engagement and awareness, and to identify the opportunities and challenges they present in the local context.