SOUG EL FALLAH: Algeria’s Digital Marketplace for Agricultural Products and Services

Abstract

The agricultural sector, characterized by inherent fragmentation and the imperative for enhanced market access, stands to gain significantly from e-commerce adoption. While the concept of agricultural e-commerce is advancing, the development of practical, tailored multi-vendor platforms addressing the sector’s diverse needs remains a key area for innovation. This master thesis presents SOUG EL FALLAH, a specialized multivendor e-commerce website meticulously designed and implemented for the agricultural domain. SOUG EL FALLAH facilitates the online display, sale, and procurement of a comprehensive range of agricultural products and related services. By empowering diverse vendors—from individual farmers to agricultural service providers—to establish digital storefronts, the platform directly addresses existing market gaps. Key objectives achieved include enhanced market visibility for producers, a centralized marketplace for buyers, streamlined transaction processes, and fostered direct engagement among agricultural value chain stakeholders. This initiative demonstrates a tangible model for leveraging e-commerce to overcome traditional market limitations, bolster competitiveness, and support the agricultural community’s transition into the digital era.